January 2018 : Prelam expands its presence in China

Moncton, January 9, 2018 – Luc Jalbert, co-founder of Prelam, will be embarking on a trade mission to China organized by Opportunities New Brunswick from January 13 to 20, 2018. The visit will also serve as an occasion to officially launch certain Prelam products for sale in several major Chinese retail chains.

“Our products Just’a Drop and Just’a Spray are on sale in two major retail chains that sell products throughout China, including Beijing, Shanghai and Hong Kong. For Prelam, these agreements are a good way to start exporting to China, but they are only the beginning”, explains Luc Jalbert.

Mr. Jalbert will take advantage of his trip to China to visit the stores that sell Prelam’s products and continue discussions with his Chinese distributor.

“During this trip, we want to solidify our relation with our current distributor, expand our distribution network and meet with other big players in the retail business. We also hope, at some point, to be able to promote our products to online retailers. Opportunities New Brunswick is an unparalleled ally in this adventure”.

The Chinese retailers that will be offering Prelam products in 2018 include:

Prelam also wants to promote its industrial products and services (Prelam Solutions), its medical products (stomie), as well as a brand new line of beauty products, LUKY (http://lukyyou.com/), to the Chinese business community.




For information:


Luc Jalbert, co-founder

T: 506-856-0252



To download this press release, click here

November 2017: Prelam products: made in Moncton, distributed in China

Prelam products: made in Moncton, distributed in China

Moncton, November 17th, 2017 – Luc Jalbert, cofounder of Prelam, will be heading to Shenzhen, China, on November 19th to sign a distribution contract for the launch of two products on the Chinese market in January. As of next week, the products Just’a Drop and Just’a Spray will be available in China.

“This is an important breakthrough for Prelam and for New Brunswick. We’ve been dreaming of this new business opportunity for a long time. It took a lot of hard work to get there. We want to thank the team at Opportunities NB, who helped us move towards our goal of exporting to China on a regular basis”, explains Luc Jalbert.

Prelam’s products will be distributed by 58youpin and Sway in China.

Luc Jalbert will be in China from November 19 to 24. He will visit some of the stores that will be selling the products to Chinese consumers. The official announcement of the partnership between Prelam and 58youpin, as well as the official launch, will take place during Opportunities NB’s mission to China in January 2018.

Prelam will also be participating New Brunswick’s next trade mission to China early next year. In addition to launching Just’a Spray and Just’a Drop, they will also be launching their industrial products and services (Prelam Solutions), their medical products (stomie) as well as a brand new line of beauty products, LUKY (http://lukyyou.com/).

“Our lab is always looking for new ways to innovate for our different markets. This breakthrough in China is the beginning of a new era for us and, hopefully, for other manufacturers in our region”, concludes Luc Jalbert.


For more information:


Luc Jalbert, cofounder

T: (506) 856-0252

To download this press release, click here

November 25, 2008 – Marketing Coup, Moncton Businessman Jumps off 876-foot Bridge

MONCTON, NB – A Moncton businessman has taken his 2008 marketing efforts world-wide with an 876-foot plunge from the New River Gorge Bridge in West Virginia.

Don Goguen, an avid sky-diver and president of Prelam Enterprises, producer of the Just’a Drop bathroom freshener, took part in the annual base jump which turned into an added bonus for his firm. CNN was shooting and broadcasting the event live so Prelam designers seized the opportunity and created a large banner to hang alongside the bridge where participants would be jumping from.

“This is a new type of marketing for us,” says Goguen. “The plan worked. Besides the live broadcast, photographers and journalists from all over the globe were covering the event. Millions of people saw our product advertised.”

Historically, Prelam relied mostly on media coverage to get information out to the public. “We simply didn’t have the money to market the product massively. The reason the product survived is because it works, and people understand its value.” But in the last year, the firm attracted investment dollars and set out on a substantial marketing program. Sales have shot up, and continue to rise.

In Canada, the Just’a Drop is sold in most of the major retailers plus supermarkets and pharmacies from St. Jonn’s to Vancouver. It is also sold in the United States. Advertising and publicity generated in recent months have attracted interest from 56 countries including Australia, China and Ireland, where the Just’a Drop is already on the shelves.

For skydiver and businessman Don Goguen, the prospect to replicating the feat next year is simple – it’s a done deal. “Just’a Drop will be sponsoring this world class event again in 2009.”

March 5, 2008 – Just’a Drop to be Once Again Featured on CNBC

Moncton – March 5 2008 – Just’a Drop Co-Founder and VP, Luc Jalbert, has been called for a repeat performance on “The Big Idea”, CNBC’s show about business ideas … and business success, with host Donny Deutsch.

“This is great exposure for Just’a Drop, and also an amazing opportunity to inform people about the benefits of this product.” said Luc before leaving for the taping at CNBC television studios in New York.

Luc appeared on The Big Idea in July 2007. He is invited back based on popular demand. “This also fits with our business plan as we are launching a new wave of
marketing.” he added. Since July, the company has been active updating the packaging and planning the television campaign that launches this spring in Canada.

Just’a Drop is now sold at Wal-Mart, Shoppers Drug Mart, Loblaws, Sobeys, London Drugs, Home Hardware, Federated Co-op, Atlantic Co-op, Lawtons Drugs, Super Drug Mart and Jean Coutu.

Just’a Drop is a non-toxic, plant extract-based formula that works immediately in the toilet to create a barrier through which offensive odours can’t escape, thus
eliminating the odours before they become a problem. As Jalbert puts it, “Just a drop and you’re good to go.”

Prelam Enterprises Ltd., a Canadian company founded in 1999 and specializing in innovative, high quality air freshening products, is based in Moncton, N.B.

July 16, 2007 – The Sweet Smell of Success

Moncton, July 16, 2007: Luc Jalbert, an ambitious entrepreneur from Moncton, has once again made his way to New York, this time for a special appearance on CNBC’s “The Big Idea” with Donny Deutsch.

The program introduces the viewer to men and women who have made their fortune with their Big Idea. Jalbert was invited to discuss his revolutionary toilet odour neutralizer, Just’a Drop, a tiny, sweet smelling liquid that has been making its way across North America since 2004. The product has been creating quite a buzz, to say the least, and our neighbors to the south can’t seem to get enough of it.

Last year, Luc and his “Poo Crew” headed down to Times Square, armed with a toilet and a survey entitled “Be an Odour Voter.” The survey asked consumers to “sit down and be counted!” and contained questions like “Are you a public avoider?” or “How long before it is safe for someone to enter the bathroom after you?”

The toilet attracted quite a crowd including, a very special guest, The Naked Cowboy. He too sat down to be counted and played a little ditty while he filled out the questionnaire. The story was featured that day on the Howard Stern show and the video documentary later on CBC Venture, back home here in Canada.

Filming for “The Big Idea” with Donny Deutsch took place on Tuesday, July 17th with the show airing on Thursday, July 19th at 10 PM / 1 AM ET. This is sure to be an enlightening and entertaining event not to be missed.