January 2009 –

 

The Big Idea With Donny Deutsch

 

 

 

 

Excerpt from the Big Idea book

Here’s one you’ll love. A problem every human being has that’s a little delicate. Luc Galbert came on the show to discuss his solution to this unmentionable, but very real issue, bathroom smells. The idea came to him when he was at his mother in-law’s house and he had to go. With no air fresheners in sight, he considered locking himself in the bathroom until he died of embarrassment. In that moment, Luc had an inspiration: “Everybody’s gotta go.” What if it was possible to eliminate bathroom smells altogether-not just cover them up with floral scents, but get rid of them? Over the next year, Luc researched the problem, and ultimately aligned himself with an Asian manufacturer who devised a natural, nontoxic formula, which he called Just a Drop. The idea was to squirt a single drop into the toilet before you go, and, like magic-no bad smells. Luc tested his product by starting with everyone he knew. He gave bottles to his doctor, dentist, friends, neighbors-and the response was beyond enthusiastic.

To read more, click here.

July 2006

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The sweet smell of success

This is Luc Jalbert’s $10 millions dilemna: how can he get people to talk about what they leave in the bathroom? he answer, he believes, could transform his kitchen-table company into a $10 millions success story, almost overnight. But only if this forty-years-old entrepreneur from Moncton , N.B., can get people talking that is. His tool of choice: the toilet bowl. The location: Montreal Grand Prix, Manhattan’s Square Garden or Toronto’s Canada Day.

To read more, click here.

June 2006

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Moncton takes fresh air to the Big Apple (Time & Transcript)

A Moncton based company is using some guerilla marketing tactics to take on air-care industry giants like Proctor & Gamble and SC Johnson.

Moncton’s Luc Jalbert, vice-president of Prelam Enterprises, and his business team followed the stink all the way to Times Square in New York City this week to bring their Just’a Drop air-care product to the masses.

Just’a Drop, which is available in Moncton and nation-wide at Wal-Mart and Jean Coutu, is described as “the only air-care product that suppresses unpleasant bathroom odours at the source – before they escape into the air.

To read more, click here.

April 2006

Evening News

Ambitious entrepreneurs tackle odour problem

Moncton-based entrepreneurs are making a big splash in North America by tackling the universal problem of embarrassing bathroom odours.

Luc Jalbert and Don Goguen of Prelam Enterprises have seen their latest innovation, the aptly named Just’a Drop TM, take off in Canada. The product is a revolutionary toilet freshener – one drop in the bowl before you go that neutralizes offensive odours before they become an embarrassing problem. With a firm grasp of Canadian market now in hand, Prelam is looking to grow its success south of border.

To read more. click here.

December 2005

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The sweet smell of success (Canadian Business Magazine)

Everybody stinks,that’s not a putdown, just a fact of everyday life. And we devote a lot of time and money proving we don’t.Canadians spent $144 millions on air freshners, including sprays, plug-ins, oils and, in the case of Procter and Gamble, a disc player that doesn’t spin music, but scents, among them Shania Twain’s wishes for Spring. The companies sugar-coat these products by using words like “disinfect” and “cleanse”, but all customers really want is get rid of horrifying odours before someone else runs into them.

To read more, click here.